This article pertains to methods of hyperlinking to/of different websites, often used in regard to search engine optimization (SEO). Many techniques and special terminology about linking are described below.
A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic. For example, Alice and Bob have websites. If Bob’s website links to Alice’s website, and Alice’s website links to Bob’s website, the websites are reciprocally linked. Website owners often submit their sites to reciprocal link exchange directories, in order to achieve higher rankings in the search engines. Reciprocal linking between websites is an important part of the search engine optimization process because Google uses link popularity algorithms (defined as the number of links that led to a particular page and the anchor text of the link) to rank websites for relevancy.
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- Backlink: incoming links
- Deep linking: linking directly to a page within another website.
- Inline linking: linking directly to content within another website.
- Zipf’s law