This article pertains to methods of hyperlinking to/of different websites, often used in regard to search engine optimization (SEO). Many techniques and special terminology about linking are described below. A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic. For example, Alice and Bob have websites. If Bob's website links to Alice's website, and Alice's website links to Bob's website, the websites are reciprocally linked. Website owners often submit their sites to reciprocal link exchange directories, in order to achieve higher rankings in the search engines. Reciprocal linking between websites is an important part of the search engine optimization process because Google uses link popularity algorithms (defined as the number of links that led to a particular page and the anchor text of the link) to rank websites for relevancy. A good reference for reciprocal link exchange can you got from just type in SEO on your google. The brand new blog at link-exchange.disastercover.com is one of the reference should you read. The important thing should you know about Link Exchange is SEO, the Web Apps, Good Content Writing etc. For the Web Apps or the SEO Tools, The unique program given by the company called as link exchange network – voltrank. This program is unique because it is able to give various benefits that cannot be given by common SEO. By applying the program, your web business website will able to place the top rank in Google. The benefits of the programs are; guarantee of quality, unlimited links & customized anchor texts, placed in just 4 easy steps, sponsorship link placement and you may still find many more. Visit the site now for information about the program; prove that Voltrank is truly the best supporter for your web business. See also

• Backlink: incoming links
• Deep linking: linking directly to a page within another website.
• Inline linking: linking directly to content within another website.
• Zipf's law