When choosing a name for your plugin, it ’ s good practice to consider a name based on what your plugin actually does. For example, if you create an SEO - focused plugin, you wouldn ’ t want to name it Bob ’ s Plugin. Your audience would have no idea what your plugin actually does based on the plugin name. Your plugin name should be unique to your plugin and should also be descriptive of your plugin ’ s purpose. It ’ s also a good idea to search the Plugin Directory on WordPress.org ( http://wordpress.org/extend/plugins/) for similar plugins to avoid confusion. If you decide to name your plugin SEO Gold, and a plugin named SEO Silver already exists, there might be some confusion on whether your plugin is new or just a newer version of an old plugin. You don ’ t want the fi rst impression of your plugin to be met with confusion.