Kabar buruk bagi anda pengguna Google Reader. Google memutuskan untuk mengakhiri layanan Google Reader pada musim semi tahun ini sebagai bagian dari "Google Spring Cleaning". Kabar buruk ini memicu protes keras dan banyak sekali keluhan di social media dan bahkan sudah mampu mengumpulkan lebih dari 60.000 tanda tangan pada petisi online di Change.org. Alan Green, enginer di Google menuliskan pengumuman tentang pengakhiran google reader ini di blog resmi mereka. Berikut kutipannya:

We have just announced on the Official Google Blog that we will soon retire Google Reader (the actual date is July 1, 2013). We know Reader has a devoted following who will be very sad to see it go. We’re sad too. There are two simple reasons for this: usage of Google Reader has declined, and as a company we’re pouring all of our energy into fewer products. We think that kind of focus will make for a better user experience. To ensure a smooth transition, we’re providing a three-month sunset period so you have sufficient time to find an alternative feed-reading solution. If you want to retain your Reader data, including subscriptions, you can do so through Google Takeout. Thank you again for using Reader as your RSS platform.

Alasannya simple, jumlah pengguna dari Google Reader terus menurun.